There are lots of ways to send out marketing campaigns to your customers. We have found that MailChimp is an excellent product and we encourage you to learn it.
About MailChimp
To quote MailChimp's web page definition:
"MailChimp is the world’s largest marketing automation platform.
It’s like a second brain that helps millions of customers—from small e-commerce shops to
big online retailers—find their audience, engage their customers, and build their brand."
Exporting Customers from SoEasy into an Importable File
SoEasy has a feature that allows you to export your customer database and utalise the MailChimp platform.
Important things to Consider when Managing Customers
It is very important to get the following information from customers:
- First Name (so that communications can be personalized)
- Email Address (so you can send a message)
- Mobile Number (so you can contact them directly should you need to)
Three Steps to Creating a Campaign
STEP 1: Sign Up to MailChimp, it's free to send up to 2,000 emails (Click their logo below)
STEP 2: Learn how to export the SoEasy customer database
STEP 3: Learn how to use MailChimp
Quick Tutorial for Beginners
MailChimp's Tutorials
Commerce Commission Regulations
Anti Spam laws are very important and if you are going to be marketing via email, it is very important to learn what you can and what you cannot do.
This is a good description https://www.energise.co.nz/blog/website-help/new-zealand-email-marketing-law/
And this is the 'Unsolicited Electronic Message Act 2007'
